“ After almost three decades, we are excited to leverage our intrinsic understanding of the athlete's body and fuse it with an aesthetic, an attitude, and a sense of style that is deeply and uniquely Chinese yet intended for all.”
Li-Ning is the Chinese leader in athletic apparel and footwear, rooted in the vision of its founder and namesake, the champion gymnast Mr. Li Ning. He founded the company in 1990 with the simple goal of providing Chinese athletes a national brand to wear on the world stage of the Olympics historically one of the West's rare portals into authentic Chinese culture.
This modest intention has, almost 30 years later, led to the rise of a global sport pioneer that resides at the forefront of 21st-century design and technology while celebrating its own, storied past. Consequently, Li-Ning explores the tensions between past and future, man and nature, flexibility and strength. Yet it is ultimately driven by the boundless potential of the human body.
As a world-class gymnast with 106 gold medals, Mr. Li, himself, is testament to this. His most singular achievements include winning six out of seven gold medals at the Sixth World Cup Gymnastic Competition in 1982, earning him the nickname "The Prince of Gymnastics." In 1984, Mr. Li won three gold medals, two silvers, and one bronze to become the most honored athlete at the 1984 Summer Olympic Games, held in Los Angeles. In 1999, the World Sports Correspondent Association named him among the "World's Most Excellent Athletes" of the 20th century. More recently, Mr. Li lit the torch at the 2008 Summer Olympic Games, held in Beijing.
Coupled with this, innovation is also essential to the development of the Li-Ning brand and its products. By driving perpetual research and development, Li-Ning is able to offer the most forward-thinking products, experiences, and services, while using cut-through technologies and materials.
“ Our brand carries the genes of an athlete.”
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Introducing the AEGISSIVE racket system, with T1100G carbon fibre, users will experience a new peak of explosiveness and toughness on their rackets like never before. A racket which provides faster, stronger and more-rounding reaction even under extreme elastic deformation.
LI-NING CLOUD is a brand new cushioning technology. Full-length application of unique Li Ning polymer material formula in full-length midsole allows effective storage and release of energy while cushioning the impact to form an efficient energy cycling system. It has soft and lightweight characteristics. It helps reduce external impacts and improve sports performance.
A new technology applied to the racket raw material “epoxy resin”, which can increase the toughness of carbon fiber to make it stronger and also more flexible, then get more concentrate power when striking.
A brand new upper protection technology. Based on foot joint kinematics, strengthen joint stability using 3D dynamic structured protection to reduce sports injuries and improve sports performance.
“ULTRA SHELL” is a kind of shoe upper made of “KPU injection” craftwork. It organically combines mesh breathablility and KPU toughness to provide an all-rounded support/functional fit yet comfortable feeling for the foot during movement.
The nanometer technology combines the carbon fiber and resin more closely, which provides better elasticity, stability and durability, and brings you a more powerful striking.
Tuff-Tip is a wear-resistant material used in the toe part, the wear resistance performance is 10 times better than ordinary materials. It prevents wear and tear, thereby extending the life of the shoes, it is the first choice for badminton and tennis shoes.
The racket made of ultra strong material has higher strength and rigidity. It avoids frame deformation and twisting, provides you a more stable and accurate attack point.
It is an adjustable solid system for upper, the solid system includes forefoot and the arch of the foot. The wearer can adjust the upper tightness based on their own needs, thus improve fit and comfort to meet the sport needs.
Li-Ning made the design of 7.0mm diameter slim shaft with unique elastic material and craftwork, which effectively balance the rebound and antitorsion performance, accurately transmit power and reflect the player’s intention.
It is a tighten device for the heel. it can adjust the tightness based on the needs and improve the fit of the heel and comfort. It provides good protection for the strong demand on anti-rollover such as badminton and tennis.
The frame is compressed with the unique groove to improve torsion resistance, reduce the deformation of frame and make the strike more stable.
FoamEVALite is a lightweight midsole EVA foam material, it is 30%-40% lighter than ordinary EVA midsole material, and can provide comfortable foot feeling and reduce the energy loss.
Cutting-edge technological combined with real data collected from player’s practice, optimized shaft’s performance through continuous improvement. The racket shaft with frontal bending point is accomplished, that greatly improve smash performance.
CUSHION is a foamed material with high cushioning function, it can consume and absorb shock and disperse pressure when the material is subjected to impact compression. It is used in the main impact parts in the midsole for providing cushioning and makes a smooth and stable transition when exercising.
Based on aerodynamics, support of advanced calculation and gathered practicing data, the racket frames have extreme low drag coefficient and high intensity to enable the players’ performance in various shots.
BOUNSE is a cushioning EVA material with high rebound performance, it provides cushioning performance and high bounse. It offers a good comfort while providing an excellent rebound energy for the power zone during exercise and extend duration time in the air.
BOUNSE+ is a high rebound compression resistant material. The test of international authoritative organization shows that Bounce+ materia improve 27% in vertical rebound performance than traditional midsole and it can more effectively help to reduce the energy loss in the exercise.
Introducing aviation technology to control the frame restoration precisely and restrain shake resulting from vibration waves. Li-Ning Wing Stabilize System could improve the anti-torsion performance and bring a quick, exact and stable second stroke.
ProBarLOC is a thermoplastic stabilizing device embedded in the arch of the foot to connect the forefoot and the heel for offering support function to the arch during the propulsion phase. This device allows the arch of the foot to get better support in every step when touchdown as to reduce the pressure of the arch of the foot.
Stabilized Torsion Angle could improve the torsion resistance performance of the racket, the frame will be stabilized quickly even hitting point departed from sweetpoint. It helps to create highquality strike, make the attack more effectively.
DualLOC is a dual density structure for side medial section of the shoes for providing support and prevent foot tilt. It helps to reduce and balance the affect of foot valgus or varus. It provides support and protection by preventing the excessive valgus during exercise.
The sweet point extends upward and the hitting point is moved higher. The effective defense area is enlarged for severe smash by dynamicoptimum frame. The hitting velocity is improved considerably with widened stringing area and increased bounce strength.
HeelLOC is a support and stability device around the heel to provide support for the wearer’s feet and guide the feet to effectively kick off the ground, so that it can allow the wearer’s feet to be balanced at different stages of exercise for a better stability and support.